Aave Will Win: Proposal to Route 100% of Aave Revenue to DAO Treasury for Aave V4

Aave has introduced the “Aave Will Win” framework, proposing to route 100% of revenue from Aave-related services to the Aave DAO treasury. The goal is to create a self-funding ecosystem that accelerates development of Aave V4 and supports broader DeFi growth. Under “Aave Will Win,” the collected protocol revenue would be governed by AAVE token holders through on-chain voting. The treasury is intended to fund ecosystem grants, liquidity incentives, security audits, and Aave V4’s research, development, and deployment. Aave says the model should replace traditional profit-taking structures with community-directed value distribution. A key implementation detail is that the proposal is currently in a community feedback phase. The community is expected to debate defining “revenue,” transfer mechanics, and how funds should be allocated—potentially including whether a portion should be held in yield-bearing assets to protect purchasing power. From a market perspective, the “Aave Will Win” plan could strengthen the AAVE token’s value-accrual narrative by tying ongoing fees more directly to token-holder-controlled treasury growth. It may also intensify competition among top DeFi protocols that rely on treasury models. If approved and executed transparently, the revenue flywheel could improve product funding, attract liquidity, and support longer-term adoption around Aave V4.