Addressable Secure $13.5M and Launch Retargeting for Web3 Marketing
Addressable, wey dey lead for Web3 growth marketing, don complete $13.5 million funding round wey BITKRAFT Ventures lead. Dis funding dey aim to make Addressable's Web3 Growth Suite better and to spread dia services to more ad networks and blockchains. As part of dia expansion, Addressable dey launch new service wey dey use Web2 'retargeting' strategies to make marketing efforts personal by connecting anonymous cryptocurrency wallets with online data. COO Asaf Nadler dey stress how important dis service dey for bear markets, where acquisition costs dey rise. By using social media and interaction data from platforms like Reddit, Addressable fit identify and target potential customers without showing personal identities, wey dey make marketing campaigns for Web3 companies more effective. Dis initiative dey come at a good time for challenging market conditions, wey dey aim to ginger user engagement with tailored approaches to user acquisition for di cryptocurrency market wey dey change.
Neutral
Di introduction of Addressable’s retargeting service na design to make marketing dey more accurate for Web3 companies during market wey dey hard, especially for bear market. Even though say e get chance for better user engagement wey fit give some positive outlook, di impact ontop overall market sentiment still remain neutral. This development no directly affect cryptocurrency prices but e fit help Web3 businesses to maintain or improve how dem dey reach audience and how dem dey get customer. Na why dem dey categorize di news as something wey get ’neutral’ impact ontop di real cryptocurrency market.