Aethir Unveils Instant Play for Cloud Gaming with Doctor Who Integration

Aethir, a decentralized cloud gaming platform, is revolutionizing game distribution with its Instant Play streaming technology, highlighted in a SuperScale case study. Initially, Aethir’s decentralized cloud streaming enabled gaming studios to bypass high fees from app store distributions, leading to a 45% higher conversion rate and remarkable user engagement increases. Recently, Aethir has integrated this technology into ’Doctor Who: Worlds Apart,’ developed by Reality+. This allows players to stream the game instantly without downloads, further enhancing player engagement and reducing user acquisition costs. Managed by SuperScale, the campaign demonstrates the cloud streaming benefits in optimizing onboarding processes. Aethir, operating the largest decentralized cloud GPU network with over 420,000 enterprise-grade GPU containers, aims to set new standards in digital game distribution. This initiative showcases the transformational potential of cloud technology, particularly beneficial for publishers in emerging markets and those leveraging social media for viral marketing.