Stablecoin Adoption Interest Rises Across Asia Pacific
Stablecoin adoption interest is growing across Asia Pacific, according to Visa’s Consumer 360 survey of 14,250 people in 14 markets. Some 46% of respondents said they may use stablecoins within five years, compared with 16% who used them in the previous 12 months. Nearly half, or 49%, believe stablecoins could become common for cross-border payments, including remittances, international transfers, travel and online purchases.
Awareness reached 66%, but only 6% of respondents correctly understood how stablecoins work. Among people aware of stablecoins but yet to use them, 38% cited fraud concerns and 36% said they lacked sufficient knowledge. Misconceptions also remain widespread: 49% believed stablecoins are used only for cryptocurrency trading, while 41% thought they always increase in value.
Hong Kong had the highest awareness, followed by India and Thailand. Vietnam and India recorded the strongest five-year usage intentions. Consumers placed the most trust in government- or central bank-linked entities, banks and regulated financial institutions.
Visa is expanding its Visa Stablecoin Platform with banks, regulated institutions and payment partners. The company said more than 160 stablecoin-linked card programmes operate globally and related payment volume has risen almost 200% year on year. The findings point to strong long-term potential for stablecoins in digital payments, but near-term adoption and any trading impact will depend on regulation, security, education and integration with existing financial services.
Neutral
The news is neutral for stablecoin prices because it does not concern a specific tradable token or introduce a direct supply, demand or liquidity catalyst. The survey shows stronger long-term adoption potential, with 46% of respondents expressing five-year usage intent and nearly half expecting stablecoins to become common in cross-border payments. Visa’s expanding infrastructure and almost 200% year-on-year growth in related payment volume could support broader use of stablecoin payment networks over time.
However, the near-term market effect is likely limited. Only 16% reported using stablecoins in the past year, while widespread misunderstandings, fraud concerns and regulatory uncertainty could delay adoption. Stablecoins are generally designed to maintain a stable value, so positive adoption data is more relevant to payment volumes, issuer activity and ecosystem development than to price appreciation. Traders may view the report as mildly supportive for long-term sector sentiment, but it is unlikely to create a meaningful short-term price move without a specific token, new regulation or material capital inflows.