Base App Boosts ZORA Rally in On-Chain Creator Economy

ZORA token has surged 600% over the past month to a historical high of $0.14, propelled by its integration with Coinbase’s Base App. Base, an Ethereum Layer-2 built on the OP Stack, now supports $4.9 billion TVL, 24.4 million monthly active addresses and over 276 million transactions in 30 days. The revamped Base App features a passkey-based smart wallet, social feeds, payments, mini-apps and an AI assistant, embedding SocialFi primitives like Zora, Farcaster, Clanker and Noice. Each post is minted as an ERC-20 content coin, with 1% of supply allocated to creators and fee-sharing governed by smart contracts. Daily active creators climbed from 2,000 to 22,500, earning over 3,500 ETH in rewards. Critics cite speculative risks, centralized token allocations (38.9% to team, 26.1% to investors) and UX issues, echoing past tokenization failures. Nonetheless, renewed trading volumes and expanding on-chain culture suggest a bullish trajectory for ZORA and the broader crypto creator economy.