bet365 launches in Michigan, sets sights on Massachusetts license

UK betting operator bet365 launched its sportsbook and online casino in Michigan on April 17, becoming the 17th U.S. state where it offers regulated sports betting. The Michigan Gaming Control Board approved Hillside Michigan LLC as the new internet gaming and sports betting platform provider for the Little Traverse Bay Bands of Odawa Indians. bet365 replaces PokerStars after PokerStars exited Michigan, with its prior player base rolled into FanDuel’s Michigan licenses. Michigan now has 13 online sportsbooks and 16 iCasinos, with a competitive regulated market structure in only a few states nationwide. bet365 also announced 2026–27 sports partnerships: the Detroit Tigers (official sports betting partner for the 2026 MLB season) and the Detroit Red Wings (presenting partner for the 2026–27 NHL season). Its branded integration includes virtual signage at Comerica Park and the “Detroit SportsNet, presented by bet365” relaunch. Next, Massachusetts. The Massachusetts Gaming Commission voted 5–0 on April 9 to reopen sports betting license applications after receiving a formal bet365 request for a Category 3 untethered license. Four such licenses remain available. The Category 3 cost is a $200,000 application fee plus a $5 million licensing fee for a five-year term. Massachusetts has also taken a hard stance against prediction-market operators, citing ongoing regulatory friction with platforms that are not permitted to offer sports betting. bet365 described Michigan as a mature market with knowledgeable fans, signaling confidence that its product can differentiate from incumbents.