Binance Live to Stop Operations; Binance Plaza Remains
Binance has announced that its Binance Live streaming platform will cease operations on December 31, 2025. Users will lose access via web and app from January 1, 2026 at 07:59 (UTC+8). All existing points, gifts, and vouchers on Binance Live will expire after the shutdown. Eligible streamers who host at least one session by December 1, 2025 at 08:00 (UTC+8) will receive automatic access to Binance Plaza live streaming; Binance Plaza will handle all future streaming services uninterrupted. Traders and content creators should redeem any points or vouchers before the deadline to avoid losses. The transition aims to consolidate live streaming under Binance Plaza and improve content delivery.
Neutral
The shutdown of Binance Live and migration to Binance Plaza is an internal platform update with no direct impact on crypto markets or trading volumes. Similar service consolidations by exchanges have historically had neutral effects on token prices, as they do not alter fundamentals or liquidity. In the short term, streamer and user activity may shift to Binance Plaza, but the change is operational. Over the long term, improved streaming infrastructure could enhance user engagement on Binance, potentially benefiting platform reputation but not directly driving market movements.