Binance Unveils PLUME HODLer Airdrop for BNB Holders
Binance has launched the PLUME HODLer Airdrop, offering 150 million PLUME tokens (1.5% of total supply) to eligible BNB holders. Users who subscribed BNB to Simple Earn (flexible or locked) or On-Chain Yields between July 24–27, 2025, and held at least 0.01 BNB will receive rewards automatically in their Spot Accounts within 24 hours of the announcement. A 4% cap per user applies to total rewards.
PLUME, an EVM-compatible blockchain focused on Real World Assets, will debut on Binance on August 18, 2025, at 15:00 UTC with trading pairs PLUME/USDT, PLUME/USDC, PLUME/BNB, PLUME/FDUSD and PLUME/TRY. Deposits open at 11:30 UTC the same day. Circulating supply at launch will be 2.65 billion PLUME (26.5% of total). Binance also allocates 25 million PLUME for immediate marketing and 100 million tokens six months later.
Eligible participants must pass KYC, reside in supported jurisdictions (excluding the US, UK, Canada, Australia, Japan, EU-restricted and sanctioned regions), and maintain the minimum BNB balance during hourly snapshots. This airdrop rewards long-term BNB holders and aims to boost PLUME liquidity and adoption.
Bullish
The PLUME HODLer Airdrop is bullish because it rewards BNB holders with a new token, increasing engagement with Binance Earn and driving demand for both BNB and PLUME. The upcoming PLUME listing, paired with marketing allocations, is likely to generate significant trading volume and liquidity. Historically, similar airdrops (e.g., OP and ARB) sparked positive price momentum and heightened exchange activity. In the short term, traders may buy BNB to qualify for snapshots, pushing BNB up. In the medium to long term, PLUME’s integration into the Binance ecosystem and its real-world assets focus could sustain investor interest and support price stability.