Bitget Names Ignacio Aguirre Franco CMO to Drive UEX

Published: 2025-11-10 07:59:00 |

Bitget CMO Ignacio Aguirre Franco has been appointed to drive global growth and advance the Universal Exchange (UEX) vision. As Bitget CMO, he brings over 15 years of experience at Adobe, SAP, Scorechain and Xapo Bank to lead product marketing and user engagement for Onchain, GetAgent and Stock Futures. His strategy centers on simplifying complex crypto trading products, integrating CeFi, DeFi and TradFi, and boosting mass adoption to reach 150 million users by 2026. The appointment strengthens Bitget’s brand amid partnerships with LaLiga, MotoGP and the UNTOLD Festival, highlighting its commitment to innovation, security and financial inclusivity.

Bullish

Bitget’s appointment of an experienced CMO signals a stronger marketing push to simplify its Universal Exchange (UEX) offerings and drive mass adoption. Enhanced product marketing and user engagement initiatives are likely to increase platform liquidity and trading volumes over time. In the short term, token prices may see limited movement, but the long-term focus on user growth and global partnerships supports a bullish outlook for Bitget’s ecosystem.