Bitget Teams with MotoGP as 2025 Grand Prix Regional Partner
Bitget, a leading cryptocurrency exchange, has become the official regional partner for select MotoGP Grand Prix events in 2025, covering Italy, Germany, Spain and Indonesia. The collaboration launches at the Mugello Circuit during the Italian Grand Prix. It aims to blend racing precision with crypto trading agility under the “Make It Count” slogan. Three-time MotoGP champion Jorge Lorenzo fronts the campaign, highlighting the shared focus on split-second decision-making. Activities include trackside activations, VIP paddock access and cross-platform digital initiatives. This deal follows Bitget’s high-profile sports partnerships, including Lionel Messi, Juventus and LaLiga. With over 120 million users and $20 billion in daily trading volume, Bitget seeks to drive crypto adoption by merging motorsport excitement with trading innovation.
Neutral
This partnership is primarily marketing-driven, focusing on brand exposure rather than product updates or new trading features. Historically, crypto exchange sports sponsorships (e.g., Binance-UEFA, Crypto.com-NHL) have had minimal direct impact on token prices or market volatility. Traders are unlikely to adjust positions based solely on a promotional deal. In the short term, there may be a slight uptick in user engagement and platform sign-ups, but no immediate effect on market stability. Over the long term, enhanced brand visibility could support gradual user growth and trading volume, potentially benefiting Bitget’s overall market position without triggering significant price movements.