BitMart partners with CryptoKnights Season 2 — CEO Nathan Chow joins judging panel
BitMart, a global digital-asset exchange with over 12 million users, announced a strategic partnership with CryptoKnights for the show’s second season. As part of the collaboration, BitMart CEO Nathan (Nenter) Chow will serve as a recurring judge, joining a high-profile panel that includes investor Brock Pierce and NBA champion Tristan Thompson. CryptoKnights is a blockchain-focused reality TV series hosted by Adrian Grenier that showcases Web3 startups across DeFi, DePIN, L1/L2 infrastructure, AI×blockchain, GameFi and neobanking. The show offers mentorship, incubation and potential distribution opportunities; winners may receive technical support, strategic resources and possible exchange listings subject to regulatory compliance. BitMart highlighted this move alongside its U.S. expansion—BitMart US recently launched with operating licenses in 49 states—and positioned the partnership as part of a broader effort to bring crypto to mainstream audiences. Season 2 is in pre-production; release platforms and exact air dates will be announced later. The article is a sponsored piece from BitMart and includes standard investment-risk disclaimers.
Neutral
This announcement is primarily a marketing and strategic-partnership development rather than a product launch, token listing, or regulatory change that would directly move markets. Positive sentiment: the partnership can raise BitMart’s brand visibility and potentially channel promising projects toward exchange listings, which over time can support new token flows and user growth. Negative/neutral factors: the article is sponsored content and contains no immediate financial commitments, token incentives, or timelines for listings; any future listings will be subject to regulatory review, slowing direct market impact. Historical parallels: exchange marketing tie-ins and media partnerships (e.g., exchanges sponsoring events or shows) tend to produce mild, short-lived positive sentiment for the exchange’s native token or listed projects if accompanied by concrete listing or incentive announcements, but alone they rarely trigger sustained price moves. Short-term effect: likely minimal — traders may see slight increased interest in BitMart-related tokens or highlighted sectors, but no decisive price action is expected. Long-term effect: modestly positive for onboarding and ecosystem exposure if the show successfully promotes quality projects and BitMart follows through with listings or partnerships, potentially supporting gradual growth in trading volumes and project reach. Overall, categorize as neutral given limited immediate market catalysts.