BTCC Appoints NBA’s Jaren Jackson Jr. as Brand Ambassador
BTCC, one of the oldest crypto exchanges founded in 2011, has appointed NBA All-Star and 2023 Defensive Player of the Year Jaren Jackson Jr. as its global brand ambassador. This marks BTCC’s first sports sponsorship, aimed at bridging professional basketball and crypto trading to boost mainstream adoption.
The partnership includes targeted marketing campaigns, exclusive fan engagement events, original content featuring Jackson Jr., and a trading competition with signed merchandise and prize pools. Traders on BTCC can access spot trading, futures with up to 500x leverage, and copy trading on a fully compliant, security-focused platform serving over 9.1 million users with regulatory licences in the US, Canada, and Europe.
Jackson Jr. praised BTCC’s decade-long track record, disciplined approach, and 14-year flawless security record, while BTCC’s Head of Branding highlighted shared values of authenticity, consistency and substance over hype. By leveraging Jackson Jr.’s cultural influence and court success, BTCC aims to expand its global user base and strengthen brand trust in the crypto market.
Neutral
The announcement of BTCC’s first sports sponsorship is primarily a marketing and brand-building move. In the short term, it may drive increased user engagement and trading volumes on the BTCC platform, but it does not alter the fundamental supply-demand dynamics of any specific cryptocurrency. Over time, stronger brand recognition could support higher platform activity, yet such effects are gradual and unlikely to trigger immediate price movements. Consequently, the news is expected to have a neutral impact on crypto prices.