BTCC appoint NBA guy Jaren Jackson Jr. as brand ambassador
BTCC, one of di oldest crypto exchanges wey dem found since 2011, don appoint NBA All-Star plus 2023 Defensive Player of di Year, Jaren Jackson Jr. as im global brand ambassador. Dis na di first sports sponsorship for BTCC and e wan join professional basketball and crypto trading to make am popular among di mass. Dis partnership go get targeted marketing campaigns, exclusive fan engagement events, original content wey feature Jackson Jr., plus trading competition wey get signed merchandise and prize pools. Traders for BTCC fit do spot trading, futures with leverage up to 500x, and copy trading for a platform wey get all correct regulatory licenses for US, Canada, and Europe, and e dey focus on security. Jackson Jr. praise BTCC for im ten years record, disciplined way, plus fourteen years wey dem no get any security problem. BTCC Head of Branding talk say dem get shared values like authenticity, consistency, and substance over hype. Using Jackson Jr.’s cultural power and court success, BTCC wan grow im global users and make people trust their brand for crypto market.
Neutral
BTCC first sports sponsorship announcement na mainly na marketing and brand-building move. Short term, e fit drive increased user engagement and trading volumes for BTCC platform, but e no change the basic supply-demand dynamics of any specific cryptocurrency. Over time, stronger brand recognition fit support higher platform activity, but such effects dey gradual and no fit trigger immediate price movements. So, the news dey expected to get neutral impact on crypto prices.