Bybit EU 7th Anniversary: Earn 150 Days of ZEN.COM PRO via EU Daily Treasure Hunt

Bybit EU, the MiCAR‑licensed European arm of Bybit based in Vienna, launched an EU‑only #7UpBybit Birthday Blast running from 26 Nov 2025 (10:00 UTC) to 5 Jan 2026 (10:00 UTC). Eligible EEA users can join the EU Daily Treasure Hunt to earn Bybit Points by completing tasks — daily check‑ins, KYC with a first top‑up, daily spot trading, referrals and other actions. Points are redeemable for limited rewards, most notably a one‑time redemption of 150 days’ complimentary access to ZEN.COM PRO (valued at €34.50) for first‑time ZEN.COM registrants who open a new account and activate it; Bybit EU issues a unique redemption code. The campaign also includes USDC airdrops, trading‑fee savers, and 100,000 first‑come, first‑served scratch cards. Bybit EU operates under MiCAR as a licensed Crypto‑Asset Service Provider across the EEA (excluding Malta). Terms and eligibility apply. For traders: the promotion is marketing‑focused rather than financial guidance, may increase short‑term user activity and spot volume on Bybit EU, and could slightly lift demand for on‑platform stablecoin flows (USDC) and ZEN.COM usage during the campaign period.
Neutral
The announcement is primarily a regional marketing campaign offering non‑trade rewards (ZEN.COM PRO access, USDC airdrops, scratch cards) rather than an asset‑specific development like a token listing, protocol upgrade or treasury move. For the mentioned projects, the direct price impact is limited: ZEN.COM PRO is a service subscription, not a tradable token, so it does not directly alter token supply or on‑chain fundamentals. However, the campaign may drive short‑term increases in platform activity and spot trading volume on Bybit EU as users complete tasks (check‑ins, spot trades, referrals) to earn points. That can modestly boost demand for on‑platform stablecoin flows (USDC) and temporarily lift liquidity use. Any price effect on related tokens (if tradable tokens exist for ZEN.COM) would likely be small and short‑lived, tied to user engagement rather than fundamental changes. Overall market impact is neutral: increased user activity is positive for exchange metrics but unlikely to move token prices materially unless accompanied by larger liquidity or product changes.