Cardone Capital Buys 1,000 BTC, Plans Further $300M Purchase
Cardone Capital, led by entrepreneur Grant Cardone, has acquired 1,000 Bitcoin (BTC) worth over $100 million, becoming the first real estate firm to integrate cryptocurrency into its core strategy. The company plans to buy an additional 3,000 BTC—valued at roughly $300 million—and expand its property holdings by 5,000 rental units by year-end. This hybrid investment approach merges real estate’s stability with Bitcoin’s growth potential, targeting institutional and hybrid investors. The move drew public praise from Michael Saylor, underscoring Bitcoin’s rising acceptance among conservative businesses. By diversifying across physical assets and digital currency, Cardone Capital aims to enhance portfolio resilience and appeal to a new class of investors seeking balanced exposure to both sectors.
Bullish
Cardone Capital’s sizeable Bitcoin acquisition and plans for further purchases signal growing institutional confidence and mainstream integration of cryptocurrency. Similar to MicroStrategy’s BTC strategy, this move enhances market credibility, potentially driving increased institutional inflows and liquidity. In the short term, such headline-driven demand may support upward price momentum. Over the long term, the convergence of real estate and crypto could foster broader adoption, stabilize market cycles, and attract hybrid investors seeking diversified portfolios, reinforcing a bullish outlook.