ChangeNOW Appoint ex-TON Exec for Crypto Super App Partnerships

ChangeNOW, building a crypto super app for buying, storing, swapping, trading, sending, receiving and growing digital assets, has appointed Martin Masser as Director of Strategic Partnerships. Masser previously held roles in the TON ecosystem, including Head of Growth at the TON Foundation. In this role, Masser will lead partnership building to connect networks, wallets and infrastructure providers behind ChangeNOW’s next phase. ChangeNOW argues the crypto industry already has the individual building blocks, but users still face complexity—especially when switching platforms, handling different networks and stitching services together. ChangeNOW says its crypto super app strategy is to move complexity “beneath the product.” For consumers, it aims to provide a single environment to manage crypto. For businesses, it plans integrated tools for crypto payments, exchange, stablecoin settlement, digital asset management and Web3 integrations. The company frames the appointment as less about chasing announcements and more about securing relationships that improve user experience, reduce steps and drive “access, adoption and attention.”