Coinbase Partners with American Express to Launch Bitcoin Rewards Credit Card
Coinbase has announced the launch of the Coinbase One Card, its first-ever credit card offering bitcoin rewards. Developed in partnership with American Express, the card allows U.S. Coinbase One subscribers to earn 2–4% back in bitcoin (BTC) on everyday purchases, with higher rewards for users holding more assets on Coinbase. The product debuts in fall 2025 and is available exclusively to Coinbase One members, who can choose between Standard ($29.99/month) and Basic ($4.99/month or $49.99/year) plans. Both tiers provide access to the card, prioritized customer support, zero-fee trading (up to $500/month for Basic), and up to 4.5% APY on USDC holdings. The card has a metal design engraved with text from Bitcoin’s Genesis Block and offers American Express travel protections and benefits. This initiative aims to boost mainstream bitcoin adoption and enhance Coinbase’s user offerings beyond trading. The launch follows similar moves by competitors and positions Coinbase in the growing crypto-backed card market.
Bullish
The partnership between Coinbase and American Express to offer a bitcoin rewards credit card signals growing mainstream acceptance and utility of crypto assets. Historically, similar announcements (such as crypto card launches by Gemini and integrations by Mastercard) have led to increased user engagement and positive momentum in both BTC and related platform tokens. This move offers tangible bitcoin incentives, expands user access, and highlights institutional crypto trust, likely fostering short-term bullish trading and strengthening long-term adoption trends.