Coinbase Adds Binance’s BNB to New Blue Carpet Listing Roadmap
On October 16, 2025, Coinbase launched its Blue Carpet program to streamline token onboarding—offering direct listings-team access, asset-page customization, referral discounts, complimentary Coinbase One tiers and no listing fees. Minutes after rollout, it added BNB, Binance Chain’s native token, to its public asset roadmap. While the listing remains subject to liquidity, market-making support and technical requirements, this marks the first explicit support for a competitor-issued token. The move underscores Coinbase’s commitment to broader, more transparent listings. Industry figures hailed the update as savvy marketing. Traders should watch for the formal BNB launch, which could boost liquidity, spur cross-exchange arbitrage and potentially drive price gains.
Bullish
Listing BNB on Coinbase’s public roadmap via the Blue Carpet program sends a strong positive signal by increasing accessibility and liquidity. In the short term, anticipation of a formal launch can trigger price spikes as traders position for the listing. Over the longer term, inclusion on a major US exchange enhances BNB’s market depth, broadens its user base and supports sustained demand, while cross-exchange arbitrage opportunities amplify trading volume.