Coinbase Rolls Out Stock Trading to Select US Users as It Builds an All‑in‑One Investing Platform

Coinbase has begun a phased rollout of stock trading to a limited set of eligible US users as part of CEO Brian Armstrong’s push to make the exchange an “all‑in‑one” investing platform. The new feature lets users trade listed US equities inside the Coinbase app alongside spot crypto trading, aiming to raise engagement and revenue per customer and to reduce Coinbase’s dependence on crypto trading cycles. Initially the service is conventional (non‑tokenized) and is being powered on the backend by a third‑party broker; Coinbase has said it plans to expand access in the coming weeks. Armstrong continues to promote tokenized equities as a longer‑term goal—promising faster settlement and broader access if regulatory clarity (for example, through legislation or guidance) permits on‑chain issuance, a transition he has suggested could begin in roughly two years. The move positions Coinbase to compete more directly with incumbent retail brokerages and hybrid platforms that already offer stocks and crypto. For traders, the rollout could change on‑platform liquidity and cross‑asset order flow, attract more retail users who want unified accounts, and slightly diversify Coinbase’s revenue profile. Near‑term tokenized stock adoption remains unlikely given regulatory uncertainty and the current scarcity of true tokenized shares, but expanding conventional stock trading may still influence trading volumes and client behavior on Coinbase.