Coins.ph Taps Alawi as Marketing Head, Launches Coins.xyz

Published: 2025-10-29 06:06:21 |

Coins.ph has appointed web3 advocate Amira Alawi as Global Marketing Director to spearhead its international expansion across Thailand, Australia, Brazil, Mauritius, and the MENA region. She will unify global brand campaigns, forge strategic fintech and DeFi partnerships, and drive creator-led Web3 education. Alawi will also oversee the rollout of Coins.xyz, a cross-border payments and DeFi onboarding platform for emerging economies. Through 2025, Coins.ph plans four priorities: transparency in global campaigns, strong fintech and DeFi alliances, Web3 literacy programs, and enhanced security and compliance. Building on its Asia-Pacific success, the platform has cut its USDT/PHP trading spread to 0.03% for high-volume trades on its TradeDesk until December 2025. Licensed by the Bangko Sentral ng Pilipinas since 2014, Coins.ph empowers millions with seamless fiat-to-crypto services, remittance, and payment solutions, underscoring its commitment to scalable and responsible growth.

Neutral

This news highlights a strategic marketing hire and platform expansion, which may boost Coins.ph’s user base and trading volume but does not directly affect token fundamentals or prices. While lower USDT/PHP spreads could enhance market liquidity, the overall impact on USDT price is minimal, leaving market sentiment largely unchanged.