Crypto Exchanges Dey Target Xiaohongshu for User Growth

Big-big crypto exchang dem like Binance, OKX and Bybit don dey shift dia marketing work from old school channels like Twitter, Weibo and Douyin go Xiaohongshu. Because pesin dem wey dey use am na dɔm young pipo wey dem get bachelor degree for urban area (over 60% of the platform), so dem wan use am find new retail investors. Xiaohongshu content style—wey dey empower small KOC-level accounts wey get even 1,000 followers and dey build peer-to-peer trust chain—e provide low barrier and correct environment for crypto exchang dem. Dem dey use street interview videos, workplace story and AI-driven short clips, plus official and worker accounts for matrix campaigns. Private groups and gray-market studios still dey help pipol move from lifestyle posts to registration links. Though dis switch to Xiaohongshu fit give beta user gain, e still get wahala: strong competition, platform audits, and possible government yan crash for misleading financial content. As crypto exchang dem dey try grow brand wey go last for more regulated ground, na later we go see how Xiaohongshu marketing go pàn out.