Crypto media traffic don drop for 2025 as stablecoins and DEX volumes still dey rise — Outset Data Pulse
Outset Data Pulse find say gap dey grow between crypto media traffic and on-chain activity for 2025. For 349 crypto-native sites, crypto media traffic drop from about 106M monthly visits for January to just under 71M for December (down more than 33%). Audience don scatter more: top 10 sites make only about one quarter of total traffic, the rest spread across long tail small sites.
Even though crypto media traffic weak, market rails still improve. Stablecoin supply rise from $216B to $307B (+41%), showing liquidity dey accumulate. USDT transfer volume near $19T, e accelerate for second half and hit monthly peak about $2.5T for October. DEX spot volume steadily climb to around $1.7T. Report also say no consistent lead–lag relationship between crypto media traffic and on-chain metrics, meaning attention and usage fit diverge.
Trader takeaway: short term, falling crypto media traffic no mean price weakness. Long term, focus on on-chain usage (stablecoins, USDT transfers, DEX volume) rather than depend on media read-through to judge momentum and market stability.
Neutral
Dis likely neutral for traders. For short term, weaker crypto media traffic fit mean say narrative don scatter rather than say demand don fall — Outset Data Pulse no see any consistent lead–lag link between crypto media traffic and on-chain metrics. At di same time, on-chain usage signs dey improve: stablecoin supply dey rise, USDT transfers near $19T with acceleration late for year, and DEX spot volume dey steadily rise to about $1.7T.
For long term, main takeaway be say crypto media traffic dey become less reliable as proxy for price momentum. Traders fit see media-driven sentiment signals wey no too predictable, but underlying liquidity and activity still fit support market structure, so immediate price impact go stay muted instead of clearly bullish or bearish.