Crypto on X loses visibility after Snooze targets AI spam
Crypto on X has lost visibility after X launched its “Snooze” feature on April 22. Premium users can hide crypto-related topics from their “For You” feed for 24 hours. X product head Nikita Bier said the goal is to reduce low-quality, repetitive “slop” posts as AI spam grows.
The decline is tied to engagement farming (“InfoFi”) apps that mass-produce AI posts for rewards. X also tightened API policies earlier in 2026 to restrict apps that pay users to post and push automated promotion.
Still, the root cause is debated. Bier argues part of the problem is self-inflicted, as some crypto accounts overpost or generate low-value replies that dilute real reach. CryptoQuant founder Ki Young Ju counters that the real fix is stronger bot detection, not “targeting” crypto.
For traders, Crypto on X momentum may weaken as social engagement quality deteriorates. This comes as broader sentiment remains fragile: the Crypto Fear & Greed Index stays in “Fear,” and Google Trends shows weaker global search interest. X continues experimenting with crypto tooling, including “Smart Cashtags” for iPhone users, offering real-time BTC, ETH, and XRP-related charts inside the app.
Bearish
X Snooze reduces crypto topic distribution on the For You feed, directly weakening Crypto on X visibility and likely dampening social-driven momentum. The article links the change to lower engagement quality caused by AI spam and engagement-farming (“InfoFi”) automation. Even if some of the problem comes from overposting by accounts, the immediate effect for traders is fewer high-volume crypto exposures, which can reduce optimistic sentiment and increase volatility risk when market liquidity is thin.
In the short term, this is plausibly bearish for price action driven by social chatter. In the longer term, tighter API rules and improved spam/ bot handling could stabilize information quality, which is more neutral/positive—but the near-term market backdrop (Fear sentiment and falling search interest) suggests limited downside support. Overall, the likely effect on the underlying crypto price is bearish rather than bullish.