Deezer Labels AI-Generated Music to Combat Streaming Fraud

Deezer has rolled out clear labeling for AI-generated music as part of a new policy to tackle streaming fraud. Approximately 18% of daily uploads—over 20,000 tracks—are now fully AI-generated, and 70% of their streams are deemed fake to manipulate royalty payouts. To protect human artists and maintain platform integrity, Deezer will tag AI content, exclude it from editorial playlists and algorithmic recommendations, and filter out fraudulent streams before royalty distribution. CEO Alexis Lanternier emphasized that transparent AI music detection is vital for a fair streaming ecosystem. This measure follows rising tensions between AI startups and major record labels over copyright and licensing deals. With AI-generated music on the rise, Deezer’s approach may set industry standards for transparency and fraud prevention.