AI Personalization & Blockchain Security at DigiCon 2025
At DigiCon 2025 in Pasay City, the Digital Marketing Association of the Philippines (DMAP) showcased the rise of AI personalization in digital marketing. Speakers, including DMAP President Miko David and Chair Alan Fontanilla, stressed that effective personalization relies on relevance, timing and context over technology alone. They highlighted how even small enterprises can leverage AI personalization tools to deliver tailored campaigns.
Former SpaceX and Facebook communications lead Dex Hunter-Torricke warned that AI personalization is set to drive the next wave of disruption. He emphasized the role of enterprise blockchain solutions in securing data integrity and ownership for one-on-one brand-to-consumer connections. Over 2,000 attendees explored five thematic tracks—Innovation, Intelligence, Immersive, Impact, and Integration—covering data science, brand building and business transformation.
For crypto traders, the focus on enterprise blockchain suggests growing adoption of decentralized ledgers beyond finance. AI personalization’s data-driven approach could also signal new use cases for blockchain in marketing. While the direct price impact on existing tokens is uncertain, blockchain’s broader role in securing personalized data offers a neutral outlook for the market.
Neutral
The news highlights AI personalization’s role in marketing and the emphasis on enterprise blockchain for data security. While this underscores blockchain’s broader adoption, it does not mention specific cryptocurrencies or tokens. As a result, the immediate price impact on existing digital assets is unclear. In the short term, traders may see neutral sentiment as blockchain applications diversify. Over the long term, increased enterprise use of blockchain for personalization could support steady interest but is unlikely to drive significant price moves without direct token integration.