House of Doge Acquires US Triestina Pilots Dogecoin Payments
House of Doge, the corporate arm of the Dogecoin Foundation, has acquired a majority stake in US Triestina Calcio 1918 in a joint deal with Brag House Holdings. The historic Italian Serie C football club will receive fresh capital to strengthen its squad, modernise back-office systems and expand community programmes. Advisers with top-tier governance experience have been appointed to optimise commercial operations.
Fans at Stadio Nereo Rocco will soon be able to purchase tickets, concessions and merchandise using Dogecoin. This pilot of Dogecoin payments aims to enhance fan experience and diversify revenue streams. The move follows partnerships such as IndyCar driver Devlin DeFrancesco’s race earnings and donations in Dogecoin.
As House of Doge pursues a public listing via reverse takeover, this football acquisition serves as a real-world use case for cryptocurrency payments in European sports. Technical analysts note support for DOGE at $0.16–$0.19 with resistance near $0.205–$0.227 and bullish targets up to $0.45 and $0.86.
Bullish
This news is bullish for DOGE in both the short and long term. In the near term, listing real-world use cases such as matchday Dogecoin payments can drive trading volume and positive sentiment, supporting price floors at current support levels. In the long term, strategic partnerships and public listing ambitions by House of Doge suggest sustained demand for Dogecoin as a practical payment solution. As other clubs consider similar integrations, broader adoption could further fuel DOGE’s growth, creating upside momentum beyond technical resistance and fostering market confidence.