EU launches DMA antitrust probe into Google news ranking
The EU Commission has opened an antitrust investigation under the Digital Markets Act into Google’s news ranking algorithm. Regulators are probing the fairness of Google news ranking practices amid complaints that the search giant demotes outlets with sponsored content, harming publisher revenue and visibility.
Under the DMA, gatekeepers must ensure fair competition. EU authorities allege that Google’s algorithm penalizes sites with third-party promotions, consolidating power in search and digital advertising. Confirmed breaches could trigger fines of up to 10% of global turnover, potentially amounting to billions of euros.
A ruling against Google may force algorithm revisions to guarantee neutral rankings. This outcome could upend SEO strategies across Europe and support smaller publishers. Coupled with other DMA probes and a US privacy lawsuit over Gemini AI, the case signals heightened regulatory pressure on Big Tech’s market dominance.
Neutral
This investigation focuses on Google’s news ranking under the DMA and does not directly involve cryptocurrencies or blockchain. As regulators challenge Big Tech’s algorithmic practices, the probe may influence digital advertising and media companies, but crypto markets remain largely unaffected. Historical antitrust actions, like the 2024 DMA fine on Google, had minimal impact on Bitcoin or altcoin prices. While heightened regulatory scrutiny could signal broader compliance trends, this news lacks direct catalysts for crypto trading. Traders can expect short-term market stability with no immediate volatility tied to this antitrust probe. Long-term, if Google revises search algorithms, crypto SEO tactics in Europe may adjust, but fundamental asset valuations should stay neutral. Therefore, the probe’s impact on the crypto market is neutral.