Eyenovia Invests $50M in HYPE Treasury, Driving Institutional Crypto Adoption and Rebranding as Hyperion DeFi
Nasdaq-listed Eyenovia has announced a $50 million private placement to acquire over one million HYPE tokens, establishing the first dedicated HYPE treasury among US public companies. This move follows HYPE’s all-time high of $44.86, propelling its market capitalization to $14.876 billion and making it the eighth largest cryptocurrency by market cap. In response, Eyenovia’s stock surged by over 134%. The company will rebrand as ’Hyperion DeFi’ with the ticker ’HYPD’ and has appointed crypto veteran Hyunsu Jung as Chief Investment Officer. The financing structure includes non-voting convertible preferred stock and warrants, potentially raising up to $150 million for further DeFi projects. Despite this major institutional endorsement, HYPE’s price dropped over 5% as technical indicators turned bearish, with the Relative Strength Index falling to 45.6 and open interest in futures declining amid a broader crypto sell-off. Technical analysis, however, points to a potential target of $100 for HYPE, supported by a completed cup-and-handle pattern and strong support levels. Eyenovia’s strategy marks a shift from traditional Bitcoin and Ethereum-centric corporate treasuries, highlighting growing institutional appetite for altcoins and the DeFi sector. This development may trigger increased institutional investment and drive HYPE demand in the short and long term.
Bullish
Eyenovia’s $50 million allocation to the HYPE treasury and planned rebranding as Hyperion DeFi marks a pivotal shift in institutional crypto investment beyond just Bitcoin and Ethereum. This high-profile adoption brings credibility, potential capital inflow, and new demand to HYPE, especially as Eyenovia could become a leading validator and allocate further funds up to $150 million. Although short-term price action saw profit-taking and technical indicators reflected temporary bearish sentiment, the broader trend suggests an increasing interest from major institutional players in altcoins and DeFi assets. These factors typically generate positive momentum and sustained higher demand, often leading to price appreciation over time, even if short-term volatility persists.