Ferrari Unveils Crypto Token for VIP Bids on Le Mans 499P with MiCA-Compliant Partner Conio
Ferrari is set to issue the Token Ferrari 499P in 2027, granting its Hyperclub members exclusive bidding rights on the Le Mans–winning 499P race car. Developed in partnership with fintech firm Conio, this Ferrari crypto token will trade within a private pool and open member-only auctions. Conio is applying for an EU MiCA license to ensure regulatory compliance in luxury tokenization. Since 2023, Ferrari also accepts Bitcoin (BTC), Ethereum (ETH) and USDC payments at dealerships, converting crypto to fiat at point of sale. The Ferrari crypto token initiative marks a key milestone in blockchain adoption within the luxury automotive sector and signals growing real-world use cases for digital assets.
Bullish
The launch of the Ferrari crypto token is bullish for digital assets adoption. It showcases a high-profile use case for blockchain in the luxury automotive market. By partnering with Conio and securing MiCA compliance, Ferrari adds legitimacy to crypto payments and tokenization. The move may attract new buyers and increase trading volume for major coins accepted by Ferrari (BTC, ETH, USDC). In the short term, crypto markets could see positive sentiment and speculative interest. In the long term, repeated high-end tokenization projects may drive further institutional and retail investment, supporting sustained growth.