Floki Valhalla’s 60-Day US TV Campaign with Times Square Ads
Floki Valhalla, the Viking-themed play-to-earn MMORPG, has launched a 60-day US TV campaign across Bloomberg, Fox Business and CNBC. Starting August 9, the 30-second ads will air 350 times during prime business hours, reaching over one billion households. This initiative is part of a three-month media push following Valhalla’s June 30 mainnet launch, designed to drive blockchain gaming SEO, brand awareness and token utility. The campaign also features a Times Square digital billboard takeover on Reuters 42nd Street, bi-monthly interviews on New To The Street, Bloomberg Television and Fox Business, and digital content distribution to New To The Street’s 3.16 million YouTube subscribers. Investor outreach includes broker meet-and-greets, New York City retail events and virtual presentations for family offices. With dynamic hexagonal battlefields and a player-driven economy, Valhalla aims to attract new gamers and investors while consolidating its position in the metaverse. The utility token FLOKI, with over 550,000 holders, stands to benefit from increased visibility and engagement.
Bullish
This comprehensive US TV and billboard campaign is likely bullish for FLOKI. In the short term, increased mainstream exposure across Bloomberg, Fox Business, CNBC and Times Square can drive speculative demand and trading volume. Over the long term, the three-month media push—combined with influencer interviews, investor events and digital distribution—strengthens brand awareness, onboards new players to the play-to-earn economy and enhances token utility. Historical precedents show that broad marketing efforts often translate into higher adoption and price support for gaming tokens.