Fold & Blackhawk Introduce Bitcoin Gift Cards in 400K Stores

Fold and Blackhawk Network have partnered to distribute Bitcoin gift cards through digital channels since May 2025 and will expand into physical retail later this year. Available at over 400,000 U.S. stores, these prepaid vouchers let consumers buy Bitcoin at checkout without a crypto wallet, redeemable via the Fold app. Users select a card value online or in-store and redeem Bitcoin gift cards via the Fold app. They receive BTC they can hold in the app, spend with a Fold debit card, or transfer to private wallets. The program leverages Blackhawk’s gift-card infrastructure and loyalty channels to lower barriers for mainstream crypto adoption. Following Fold’s $365 million SPAC merger and Nasdaq listing in February 2025, the partnership illustrates the growing convergence of retail payments and crypto. Traders should watch for rising Bitcoin demand and improved on-ramp convenience as adoption broadens.