Forward Industries launches BisonFi AMM on Solana for institutional trading
Forward Industries, a publicly traded digital asset treasury and infrastructure company, has launched BisonFi, a proprietary automated market maker (AMM) built for the Solana blockchain. Announced by Chairman and Multicoin Managing Partner Kyle Samani, BisonFi targets institutional traders, enabling them to deploy custom trading strategies using the firm’s proprietary capital. The product expands Forward Industries’ on-chain offerings—alongside validators and staking tokens—and seeks to strengthen its position in digital-asset infrastructure. The company has prior backing from trading firms including Jump and Galaxy. BisonFi joins a growing Solana AMM ecosystem that includes projects like Drift Protocol, Kamino and Jupiter Exchange, which collectively support decentralized exchanges, wallets and other DeFi tooling on Solana. Key keywords: BisonFi, automated market maker, Solana, institutional trading, Forward Industries, AMM.
Neutral
The launch of BisonFi is primarily an infrastructure and product development story rather than an event that directly alters token supply, major protocol parameters, or immediate market liquidity at scale. For traders, the immediate market impact is likely limited: Forward Industries will initially use proprietary capital to run strategies, which does not equate to broad retail inflows or a protocol token launch that typically drives price moves. The announcement can be constructive for Solana’s ecosystem sentiment by signaling continued institutional interest and infrastructure maturation—factors that support medium- to long-term bullishness for SOL and related DeFi activity. In the short term, expect neutral price action with possible modest positive sentiment in Solana-related pairs if market participants view the move as validation of ecosystem growth. Comparable past events include institutional AMM or custodial product launches that produced limited immediate price reaction but improved institutional confidence over months (e.g., centralized market-maker programs or custody expansions). Monitoring metrics: on-chain liquidity provision, changes in AMM TVL on Solana, Forward Industries’ capital allocations, and any subsequent token incentives or partner integrations. If the firm later introduces a native token, liquidity mining, or opens the AMM to external capital, market impact could shift to bullish.