Freight Technologies’ $20M TRUMP Meme Coin Investment Sparks Volatility and Market Skepticism

Freight Technologies (FRGT), a US-based cross-border logistics tech firm, announced plans to raise $20 million to acquire the TRUMP meme coin as part of its digital asset strategy and to promote fair trade between the US and Mexico. The decision, which far exceeds the company’s own market capitalization, initially drove FRGT stock up by over 150%, but the surge quickly reversed with shares dropping below $2. Simultaneously, the Solana-based TRUMP coin was already in a steep decline, having plummeted over 90% from its $75 peak to around $7. While the company positioned the move as treasury diversification, critics argue it serves as a publicity stunt or an attempt to curry favor with the Trump administration amid heightened US-Mexico trade tensions. The swift price drops in both FRGT and TRUMP coin highlight significant market skepticism around large-scale meme coin purchases by companies, especially when linked to politics and trade policy. This event underscores the high volatility and reputational risks of integrating meme coins like TRUMP into corporate treasuries, emphasizing caution for traders amid political-market interplay. Key terms: ’TRUMP meme coin’, ’Freight Technologies’, ’Solana’, ’logistics’, ’cross-border trade’, ’meme coin volatility’, ’US-Mexico trade tension’.
Bearish
The news of Freight Technologies planning a $20 million purchase of the TRUMP meme coin, despite briefly boosting its own stock, was followed by sharp corrections both in FRGT equity and the TRUMP token price. The TRUMP coin, built on Solana, has already experienced a major crash—over 90% from its peak—reinforcing market skepticism of meme coin sustainability. Criticism around the company’s motives (publicity, political favor) and concerns about the high reputational and financial risks contribute to doubt about the long-term viability of such strategies. For traders, this episode demonstrates the heightened volatility and risk associated with meme coins, especially when aligned with corporate strategies and political agendas. The overall sentiment from both articles points to a bearish outlook on TRUMP coin, given weak confidence in its stability or future price performance resulting from this headline-making move.