Grant Cardone Hails Bitcoin Treasury Firms as the New Gold Rush
On a recent podcast, real-estate mogul and crypto advocate Grant Cardone described Bitcoin treasury companies as the “new gold rush” for investors seeking alternative stores of value. Citing major public firms like MicroStrategy (MSTR), Riot Platforms (RIOT) and Marathon Digital (MARA), he praised their strategy of accumulating large Bitcoin holdings on corporate balance sheets. Cardone argued that these companies offer retail and institutional investors a more accessible way to gain BTC exposure through traditional equity markets rather than direct cryptocurrency purchases. He highlighted MicroStrategy’s accumulation of over 200,000 BTC as proof of long-term confidence in Bitcoin’s store-of-value thesis. Cardone also advocated for more U.S. listed Bitcoin ETFs to improve liquidity and broaden market participation. His remarks come amid growing institutional interest in crypto, as companies hedge against inflation and diversify reserves.
Bullish
Cardone’s endorsement of Bitcoin treasury companies underscores growing institutional adoption of BTC and reinforces confidence in these firms as proxies for direct cryptocurrency exposure. Historically, announcements of large corporate Bitcoin purchases or support for BTC ETFs have triggered positive price movements—MicroStrategy’s major acquisitions in 2020 spurred renewed buying interest. In the short term, such high-profile endorsements can drive increased demand for both Bitcoin and related equity names (MSTR, RIOT, MARA). Over the longer term, broader institutional participation and ETF approvals could stabilize market liquidity and reduce volatility, creating a sustainable bullish backdrop.