Grayscale’s New Dogecoin Trust Targets Institutional Investors Amid Growing Memecoin Popularity

Grayscale Investments has launched the Grayscale Dogecoin Trust, targeting institutional investors to tap into Dogecoin (DOGE), the leading memecoin by market capitalization. This move is part of Grayscale’s broader strategy to expand its crypto product offerings amid volatile market conditions. The company, managing $35 billion in assets, introduces this trust amidst rising institutional interest in memecoins, with Dogecoin trading stably around $0.32291 as of early February 2025. Grayscale’s expansion includes previous products like trusts for Aave and Lido DAO. Additionally, the interest in memecoin investments is mirrored in filings for ETFs featuring Dogecoin, signaling the growing acceptance and integration of memecoins in digital asset markets.