Gumi’s $17M XRP Buy as Japan FSA Pushes Crypto ETF Reforms

Gumi, a Tokyo-listed mobile gaming firm, has approved a ¥2.5 billion ($17 million) XRP purchase as part of a dual digital-asset strategy alongside Bitcoin. Supported by major shareholder SBI Holdings, the firm plans to execute the XRP purchase in tranches from September 2025 to February 2026, citing XRP’s liquidity and cross-border payment use cases and Bitcoin’s role as a store-of-value for treasury diversification. The move follows Gumi’s prior acquisition of $6.5 million in Bitcoin and the launch of a crypto management fund with SBI, including staking activities. Meanwhile, Japan’s Financial Services Agency (FSA) is advancing crypto ETF reforms, combining tax and compliance updates to pave the way for BTC and XRP-linked ETFs. Industry sources expect draft proposals within 12–24 months, offering clearer regulatory pathways for institutional entrants. Following the announcement, Gumi’s shares rose over 6%, XRP traded near $2.73, and Bitcoin held around $108,000. Traders view these developments as reinforcing corporate appetite for digital assets in Japan and signaling a more defined regulatory outlook that could boost institutional crypto adoption.
Bullish
The news is bullish for XRP as Gumi’s significant XRP purchase and Japan FSA’s crypto ETF reforms signal strong corporate demand and a clearer regulatory framework. In the short term, the tranche-based XRP purchase and ETF proposal developments can drive buying momentum and price support. In the long term, the expected rollout of crypto-linked ETFs in 12–24 months and continued institutional interest from SBI Holdings and Gumi may attract greater capital inflows, enhancing market liquidity and stability for XRP.