HTX Launches 3,000,000 USDT Lunar New Year Mega Airdrop
HTX (formerly Huobi) has launched a Mega Spring Festival Airdrop running Feb 15, 03:00 UTC to Mar 3, 03:00 UTC with a total prize pool of 3,000,000 USDT to celebrate the Lunar New Year. The event features: instant daily login rewards (part of 2,600,000 USDT), randomized prizes including cryptocurrencies, trading fee rebate vouchers, futures trial bonuses, 0% margin interest vouchers and APY boosters; a 300,000 USDT community giveaway called “Ride the Golden Trend” tied to K-line comment engagement and seven Diamond Partner tokens (SUN, JST, NFT, BTT, WIN, TRX, STEEM); a 50,000 USDT Lucky Draw with an 18,888 USDT grand prize for users completing tasks or trades (trading those seven designated tokens counts 3x toward task volume); and a 50,000 USDT “Send Crypto Gifts” reimbursement pool for users who send gifts of 10 USDT+ to friends. Rules limit one airdrop claim per device per day; rewards are credited to winners’ “My Rewards” or Assets. HTX emphasizes compliance monitoring and transparency. The promotion aims to boost user engagement, trading volumes (especially for designated tokens), and brand reach across Spot, Margin and Futures products.
Neutral
The announcement is primarily a marketing and user-engagement campaign rather than a protocol upgrade, regulatory development, or major fund flow event. Airdrops and reward programs typically spur short-term increases in user activity and trading volume—especially for the promoted tokens—because incentives (daily login rewards, trading-volume multipliers, and lucky-draw entries) encourage spot, margin and futures trading. The designation of seven partner tokens with 3x volume credit may produce temporary spikes in volume and price volatility for those tokens. However, such promotions usually have limited long-term impact on overall crypto market direction or macro fundamentals. Risks include short-term pump-and-dump behavior around the incentivized tokens and potential dilution of fee revenue if rewards are large. Overall, expect short-term positive trading activity and higher volumes for HTX-listed and partner tokens, but neutral long-term market effect unless sustained user retention or significant deposit inflows occur. Historical parallels: exchange-led airdrops often produce transient volume/price bumps (e.g., Coinbase/Gemini promotions or past exchange reward campaigns) that fade after incentives end.