Indonesia crypto influencers must get certified under OJK rules
Indonesia’s Financial Services Authority (OJK) has issued Financial Services Authority Regulation No. 6 of 2026, tightening crypto influencer compliance for social-media promotions. Under the rule, a crypto influencer must obtain competency certification unless they already hold a separate licence that covers the activity.
Key requirements for crypto influencer promotions include: only recommending digital assets listed on authorized exchanges; ensuring any promoted digital asset service provider is licensed; and running marketing campaigns through regulated financial services businesses, which must take responsibility for promotional content and distribute it via official channels.
The move follows other jurisdictions ramping up finfluencer oversight, including Australia’s ASIC guidance, the UK’s FCA enforcement and “week of action,” and prior Philippines marketing restrictions. For crypto traders, the near-term effect is likely a reduction in the reach of unlicensed, retail-facing promotions, which can dampen short-term speculative attention flows. Over time, it may shift marketing toward more institutional-grade, compliance-aligned channels.
Neutral
OJK’s new certification and licensing requirements for crypto influencers primarily target compliance and distribution channels rather than changing token fundamentals directly. In the short term, restricting unlicensed promotional activity can reduce retail reach and lower speculative attention around listed assets, which may soften immediate inflows for the specific tokens being promoted. At the same time, liquidity can be diverted toward promotions run by licensed financial services businesses, partially offsetting any drop in attention.
In the long term, the framework may professionalize crypto marketing, potentially improving information quality and reducing regulatory shock events. That tends to be mildly supportive for market conduct, but without a direct catalyst for price appreciation of any single coin, the overall expected effect on prices is best classified as neutral rather than bullish or bearish.