For Indonesia, crypto influencers no go fit without get certification as e dey follow OJK rules
Otoritas Nshishia Financial Services (OJK) for Indonesia don issue Financial Services Authority Regulation No. 6 of 2026, wey dey tighten rules for crypto influencers compliance for social media promotions. For rule, crypto influencer must get competency certification, unless say dem already get separate licence wey cover that kind work.
Big requirements for crypto influencer promotions include: only recommend digital assets wey list for authorized exchanges; make sure say any digital asset service provider wey dem promote get licence; and run marketing campaign through regulated financial services business. Those businesses go take responsibility for the promo content and distribute am via official channels.
This move follow the way other places don dey increase oversight for finfluencers—like ASIC guidance for Australia, FCA enforcement and “week of action” for UK, and earlier marketing restrictions for Philippines. For crypto traders, the near-term effect na say reach of unlicensed retail-facing promotions fit reduce, which fit dampen short-term speculative attention. For long run, e fit shift marketing go more institutional-grade, compliance-aligned channels.
Neutral
Kondision OJK tuntun wey dem dey give for sertifikas йn licens for crypto influencer na mostly for compliance (obeying rules) and where dem dey distribute message, kó si change token fundamentals direct. For short term, if dem stop/limit una-licensed promotion, e fit reduce retail reach (people wey dem get) and lessen speculative attention for the assets wey dem dey promote—so inflow wey people suppose enter those specific token fit slow down a bit. But at same time, liquidity fit move go promotions wey licensed financial services companies dey run, so e fit partially cover the drop in attention.
For long term, that framework fit make crypto marketing more professional; that fit improve quality of information and reduce regulatory “shock” events. E usually dey mildly support how market dey behave, but since there no direct catalyst wey go push price up for any single coin, overall effect wey we expect for prices best classify as neutral—not bullish or bearish.