July NFT Sales Soar 47.6% to $574M on Ethereum Rally
NFT sales surged 47.6% month-on-month to $574 million in July, making it the second-highest monthly total of 2025. Driven by a 62% Ethereum rally to $3,900, the average sale price climbed to $113.08, a six-month high. Total trades fell 9% to 5 million, while unique buyers dropped 17% to 713,000 and unique sellers rose 9% to 405,000, indicating market consolidation around premium assets. NFT market capitalization jumped 21% to $8 billion. Top collections by volume included CryptoPunks ($69.2 million), Pudgy Penguins ($55.5 million) and Polygon’s Courtyard ($23.8 million), with Pudgy Penguins’ floor price up 65.4%. Meanwhile, NFT lending volumes collapsed 97% from $1 billion in January 2024 to $50 million in May 2025 as major platforms shut down. Traders should watch NFT market momentum and Ethereum price action for short-term opportunities and long-term asset consolidation trends.
Bullish
The sharp 47.6% increase in NFT sales and the six-month high in average sale price reflect renewed demand and bullish sentiment, driven by Ethereum’s strong price rally. The 21% jump in market capitalization and consolidation of activity around top collections signal increased investor confidence. In the short term, rising NFT sales and Ethereum momentum may attract traders and drive further price gains. Over the long term, consolidation toward premium assets and a leaner lending market suggest a maturing, more resilient NFT ecosystem that supports sustained growth.