Ex-girlfriend alleges Justin Sun ran coordinated TRX pump-and-dump via employee Binance accounts
An individual identifying herself as Justin Sun’s ex-girlfriend (Zeng Ying, “Ten Ten”) has renewed serious allegations that Sun organized coordinated pump-and-dump schemes for TRON’s native token TRX during TRON’s early days. She says Beijing-based employees were instructed to open Binance accounts using their IDs and phone numbers to place coordinated buy orders in late 2017–early 2018, artificially lifting TRX’s price before mass sell-offs that left retail investors holding the losses. Ten Ten claims to hold supporting evidence — including WeChat chat logs, emails, exchange activity and login records — and says she is willing to share materials with regulators such as the U.S. SEC. She also alleges Sun paid anonymous Chinese crypto influencers (KOLs) up to 20,000 USDT per post to hype tokens ahead of coordinated exits and that some projects used capital pools or Ponzi-like mechanics to harvest retail capital. These claims echo the U.S. SEC’s March 2023 charges accusing Sun of issuing unregistered securities (TRX, BTT), wash trading and coordinated trades (the SEC alleged over 600,000 transactions between April 2018 and Feb 2019), plus undisclosed paid promotions. A 2025 pause in the SEC case followed a reported $75m investment by Sun into World Liberty Financial and drew Congressional scrutiny. Justin Sun dismissed the new allegations on X, calling them “FUD” and urging the community to “keep building.” At publication TRX traded near $0.28, down modestly. Traders should treat TRX-related volumes and on-chain activity with caution until independent investigations or official statements provide clarity.
Bearish
The allegations, if credible or amplified, are likely to weigh negatively on TRX price in both the short and medium term. Short-term impact: renewed accusations of coordinated wash trading, insider accounts and paid influencer hype increase regulatory scrutiny and investor fear, prompting sell-offs and reduced liquidity — particularly among retail holders who were reportedly targeted. News-driven volatility and negative sentiment typically suppress buying interest and widen spreads, making momentum-based TRX trades riskier. Medium-to-long-term impact: if investigations (SEC or exchanges) confirm wrongdoing, TRX could face fines, delistings or trading restrictions that materially reduce on-chain activity and market demand. Even absent legal confirmation, persistent reputational damage could hinder major listings, institutional interest, and sustained price recovery. Traders should reduce position sizes, set tighter risk controls, watch on-chain flows and Binance withdrawal/open-account patterns, and avoid chasing rallies tied to volume spikes until independent verification or clear exculpatory statements appear.