Justin Sun Joins Blue Origin NS-34 Mission After $28M Bid
Justin Sun, founder of Tron, will join Blue Origin’s NS-34 suborbital flight after winning the first crewed New Shepard seat with a $28 million bid in 2021. His auction proceeds were donated to Blue Origin’s Club for the Future, funding 19 nonprofit space science projects.
Sun will select five additional Tron community members, choosing from holders of TRX, BTT, JST, SUN and WIN tokens. The 34th New Shepard mission is expected to launch within weeks, offering minutes of weightlessness.
The Blue Origin NS-34 mission also highlights the crossover between blockchain and space tourism. Justin Sun has ramped up crypto investments, allocating $100 million to Trump token (TRUMP) and $75 million to the World Liberty Financial DeFi project. SRM Entertainment rebranded as Tron Inc., pledging 365 million TRX and appointing Sun as advisor.
Neutral
Justin Sun’s participation in Blue Origin’s NS-34 mission generates high-profile publicity for Tron. This could boost short-term interest in TRX. However, the flight does not introduce new token utility, network upgrades or on-chain developments. Auction funds were allocated to charity, not affecting TRX supply or staking. Historical events show media-driven hype yields limited price movement without fundamental catalysts. As a result, the impact on TRX price is expected to be neutral in both the short and long term.