KULR Sells Final 764 Bitcoin and Exits Treasury Strategy
Battery technology company KULR has sold its final 764 Bitcoin, completing its exit from its Bitcoin treasury strategy and mining-related activities. The company sold the holdings between 20 August and 11 September at an average price of about $76,633 per Bitcoin, generating approximately $58.6 million. KULR reported zero Bitcoin holdings as of 11 September. The company had previously disclosed selling around 333 Bitcoin after 30 June, with about $20 million used to repay Coinbase-related debt. KULR did not disclose the cost basis, realised profit or loss, or the detailed use of the latest proceeds. It also did not rule out buying Bitcoin again in the future. Management said the funds will primarily support its core energy business. The decision marks a clear shift away from the Bitcoin treasury strategy, although the sale is unlikely to materially affect the broader Bitcoin market because of its relatively small size.
Neutral
The market impact is neutral. KULR’s sale is negative for sentiment because a public company has abandoned its Bitcoin treasury strategy, potentially reinforcing concerns about corporate demand for Bitcoin. However, the 764 BTC sale is small relative to Bitcoin’s overall daily trading volume and circulating supply, so it is unlikely to create significant direct selling pressure. The company sold at an average price of about $76,633, but the absence of cost-basis and realised-profit data limits conclusions about whether the transaction was a loss-driven exit or a capital-allocation decision. In the short term, traders may treat the announcement as a mildly bearish corporate-adoption signal, particularly if other companies also reduce digital-asset holdings. Similar treasury-related sales by smaller listed firms have typically had limited impact beyond temporary headline volatility. In the long term, the more important issue is whether KULR’s decision forms part of a broader trend of companies redirecting capital from Bitcoin holdings to core operations. Continued corporate accumulation would support Bitcoin’s demand narrative, while repeated exits could weaken it. For now, Bitcoin’s price, ETF flows, institutional buying, macro liquidity and broader risk appetite are likely to matter far more than KULR’s transaction.