LBank Launches 500,000 USDT Reward Campaign With Pudgy Penguins

LBank has launched a 500,000 USDT reward campaign with Pudgy Penguins, aiming to drive new users and trading activity across spot, futures, and $PUDGY/PENGU earn features. The campaign runs from Aug. 7 and offers five reward categories tied to user engagement and risk-taking on LBank. Key incentives in the 500,000 USDT reward campaign include: (1) a registration bonus—new users who net-deposit at least 100 USDT to their futures account can receive a 10 USDT futures bonus (first 12,000 users); (2) a first-trade reward—an additional 5 USDT futures bonus after completing an eligible first spot or futures trade; (3) lucky draw entries—one entry per every 20,000 USDT cumulative futures volume, up to seven entries per user, with prizes including 1 BTC and merchandise; (4) weekly futures leaderboard—users with at least 10,000 USDT futures volume can place in top-50 rankings, with the largest weekly reward reaching 500 USDT futures bonus; and (5) $PENGU Locked Earn—users subscribing with at least 100 USDT-equivalent can get up to a 100% interest boost and 10% fixed yield during the earning period. For crypto traders, this 500,000 USDT reward campaign is mainly a liquidity and engagement catalyst on LBank’s futures books rather than a new token launch. Traders may see short-term incentive-driven volume spikes around leaderboard periods and eligibility cutoffs, but broader market impact is likely limited unless BTC or $PUDGY-related interest spills over to wider exchanges. Eric He (LBank) framed the effort as a culture-and-identity-driven onboarding push via a recognizable IP partner, positioning it as a “more welcoming” Web3 participation model.