LVMH Implements AI to Enhance Human Workforce, Debuts Internal ChatGPT Spinoff

LVMH, the French multinational luxury conglomerate, is using AI to augment rather than replace human workers. According to Axel de Goursac, Director of AI Factory at LVMH, AI is intended to complement the labor of human experts. This approach is exemplified by the company’s new AI initiatives, including MaIA, an internal AI chatbot based on OpenAI’s GPT-4. The intention is to expedite product development and reduce costs while keeping humans at the core of the creative process. This announcement comes amidst growing investment interest in AI, highlighted by Elon Musk’s xAI securing $6 billion in funding. Additionally, Robin Li, co-founder of Baidu, echoed similar sentiments about AI’s potential to solve global productivity issues. LVMH has also trained 1,500 employees in AI usage, with plans to increase this number to over 10,000 in the coming years.