Lamborghini Dealerships to Accept 80+ Cryptocurrencies via Lyzi

Published: 2025-12-10 03:33:51 |

Lyzi, a French payments fintech, has partnered with Lamborghini’s official service centers (via Luxembourg-based InvestGroup in earlier reporting) to enable crypto payments at select dealerships. The Lyzi platform supports more than 80 cryptocurrencies — including BTC, ETH, XTZ and stablecoins such as USDT and USDC — and offers point-of-sale and online checkout solutions tailored for high-value transactions. Lyzi acts as the payment gateway and provides real-time conversion or stablecoin settlement options to manage price volatility, typically converting crypto receipts to fiat instantly to shield dealers from settlement risk. Availability will be selective and subject to local regulation and dealer onboarding. The move aims to attract high-net-worth, tech-savvy buyers, reduce friction in luxury purchases, and serve as a high-profile use case to accelerate crypto adoption in automotive and other luxury markets.

Bullish

Enabling direct crypto payments at high-profile Lamborghini dealerships and support for 80+ tokens (including BTC and ETH) is likely to have a mildly bullish effect on the mentioned cryptocurrencies, primarily by increasing utility and visibility among wealthy users. Short-term price impact may be limited because the integration mainly affects payment flows rather than on-chain demand or tokenomics; many transactions may be converted to fiat instantly, which reduces direct sell pressure but also limits sustained on-chain accumulation. For BTC and ETH specifically, the announcement improves sentiment and narrative around real-world crypto use cases, which can attract retail and HNW interest and support price momentum. In the longer term, repeated high-value merchant integrations can strengthen adoption narratives and payment utility, incrementally supporting higher valuations. Overall impact is modestly positive: sentiment- and adoption-driven upside with limited immediate transactional demand effect because of instant fiat settlement and selective rollout.