Marathon Quadruples BTC to 2,000 with $20M Two Prime Deal
Marathon Digital Holdings (MARA) has invested $20 million in Two Prime alongside Susquehanna Crypto, boosting its entrusted Bitcoin allocation from 500 BTC to 2,000 BTC. The equity injection makes Marathon a minority owner in Two Prime, an SEC-registered digital asset advisor managing $1.7 billion in assets. According to CFO Salman Khan, the partnership will “activate and optimize their Bitcoin holdings for more than just passive asset appreciation.” Through active asset management, Marathon aims to generate yield and mitigate market volatility. The move diversifies its crypto treasury management beyond mining operations and underscores growing institutional adoption of Bitcoin. Marathon now holds around 50,000 BTC, second only to MicroStrategy, highlighting its expanding role in the maturing digital asset market.
Bullish
Marathon’s $20 million equity investment in Two Prime and the quadrupling of its Bitcoin allocation signal strong demand for BTC. In the short term, this deal may boost Bitcoin prices by reinforcing positive market sentiment and driving additional institutional interest. Long term, the move underscores growing institutional adoption and a shift toward yield-oriented crypto treasury management, which can sustain higher demand for Bitcoin and support price stability.