Maya Cybersecurity Shift Puts Customer Trust at the Center of Digital Finance

Maya said cybersecurity is being reshaped by customer trust as more Filipinos use apps to move, save, borrow, and manage money. At the BusinessWorld Cybersecurity Summit, Maya executives noted a shift from back-office security to customer-facing controls. Maya’s in-app tools let users instantly freeze or unfreeze cards and manage card usage, while biometric authentication and fraud monitoring run in the background. The company also uses dynamic CVVs on its credit cards to add protection for online transactions. Maya Director of Information Security Jan Martin Encina and Head of Corporate Affairs Kristoffer Rada said Maya cybersecurity is now treated as an enterprise-wide, business-critical responsibility, not only an IT task. They emphasized continuous monitoring, stronger identity and access management, resilient infrastructure, regular security testing, and incident-response readiness. Rada also highlighted the need for regulation to be technology-neutral and risk-based, since rules can become outdated quickly. He called for coordinated scam prevention and timely information sharing across regulators and agencies, citing work with BSP, DICT’s CICC, DOJ, and PNP. Encina added that customer education and employee awareness matter because cybercriminals increasingly use social engineering alongside technology. He also pointed to the value of public-private partnerships and cross-border threat-information sharing. Overall, the message: Maya cybersecurity controls, operational resilience, and faster regulatory coordination are intended to protect customers, maintain service continuity, and strengthen accountability as cyber threats evolve.