Bitcoin Climbs Ahead of McRib Return on Meme-Driven Buzz

Bitcoin rose to $103,517 on November 10 as traders tracked the return of McDonald’s McRib sandwich on November 11. The so-called “Bitcoin McRib” pattern has seen BTC rallies coinciding with past McRib launches in 2017, 2020, 2021 and December 2024. McDonald’s Senior Marketing Director Guillaume Huin highlighted this internet meme when confirming the latest launch, while investor Robert Kiyosaki revealed new purchases of gold, silver, Bitcoin and Ethereum. Since its 1981 debut, the limited-time McRib sees sporadic comebacks that spark market chatter and occasional price spikes. Although anecdotal, this meme-driven trend reflects trader sentiment. Experts caution that regulatory updates, economic trends and market fundamentals ultimately drive sustainable Bitcoin trading decisions.
Bullish
Short-term, the Bitcoin McRib meme-driven rally may boost trader optimism and trigger buying ahead of the McRib launch, reflecting a bullish impact on BTC price. Historical patterns show BTC gains around past McRib returns, and social media buzz often precedes market upticks. However, traders should remain cautious: long-term price sustainability depends on regulatory developments, macroeconomic trends and core market fundamentals. Overall, the immediate sentiment appears bullish, but fundamental factors will govern Bitcoin’s trajectory beyond the short-term meme effect.