Melania meme coin jumps ahead of Melania Trump documentary as Official Trump token collapses
A new Brett Ratner-directed documentary about First Lady Melania Trump has coincided with a short-term rally in the Melania-themed meme coin. Melania Meme rose roughly 17% over the past week to about $0.17 following a private White House screening on Jan. 24 attended by high-profile figures and backed by Amazon, with global release set for Jan. 30. Trading data showed a 24h volume around $26.4 million and a market cap near $165.6 million. By contrast, the Official Trump token remains in a deep bear market, down about 93% since its launch and trading near $4.80. Critics—including Anthony Scaramucci—call both tokens “gambling tokens,” warning that politicized meme assets risk commodifying political influence and harming crypto credibility. The documentary screening coincided with political controversy surrounding the administration and a fatal federal enforcement incident; despite that context, the Melania coin’s short-term gains underscore continued trader appetite for celebrity-themed crypto bets even as flagship politically tied tokens falter.
Neutral
The piece signals a short-term, event-driven uplift for a celebrity-themed meme coin rather than a fundamental shift in crypto markets. Melania Meme’s 17% weekly gain and notable trading volume reflect increased retail interest ahead of the documentary release — a classic catalyst-driven pump. However, the broader market impact is limited: the rally is narrow (single token), speculative, and timed to media exposure. The Official Trump token’s 93% decline highlights weak long-term investor confidence for politically tied tokens. Historically, celebrity or event-driven meme coin spikes (e.g., star endorsements or film tie-ins) produce rapid price moves and elevated volumes but often reverse once the event fades or profit-taking occurs. Short-term implication: increased volatility and trading opportunities in the specific token and related meme-coin pairs; traders may see momentum plays but should expect heightened risk and quick reversals. Long-term implication: no systemic bullish signal for crypto markets — celebrity tokens remain speculative and vulnerable to reputation, regulatory scrutiny, and liquidity drain. Risk management (position sizing, stop-losses) is advised for traders pursuing these event-driven trades.